[Custom Build Introduction] RITCHEY ROAD LOGIC DISC

Hello, this is Ikeda from grumpy.

Ritchey is an American brand with over half a century of history.

They are a manufacturer with character and philosophy, consistently building bicycles "to enjoy riding for a long time."

RITCHEY bikes are characterized by their sharp, refined frame designs using chromoly tubing.

While incorporating essential elements for riding, they are also committed to stripping away everything unnecessary.

Chromoly, aluminum, titanium, and carbon bikes.

It's said that RITCHEY is often the ultimate destination for veteran cyclists who have enjoyed various types of bicycles.

Another characteristic of RITCHEY is that instead of simply chasing new standards, they carefully discern "whether something is truly necessary" before adopting it.

Rather than flashy "latest" features, they carefully pack in performance and reliability that truly matter in real-world riding.

This time, we're introducing a customer's custom bike based on RITCHEY's road bike model, the "ROAD LOGIC DISC."

It's a bike that combines classic beauty with the practicality of a modern disc brake road bike, excelling in a wide range of situations, from long rides to daily use.

For those looking for a road bike that isn't solely focused on "speed," but rather a long-lasting partner that can be cherished regardless of changing trends, this is definitely a bike to pay attention to.

The ROAD LOGIC DISC featured this time has been custom painted in an original color by Grumpy Paint.

It features a sophisticated color scheme of subdued red with a silver gradient. The RITCHEY and LOGIC logos, as well as the head tube mark, were also reproduced through paint.

The handlebars are ENVE compact drop bars.

Carbon handlebars are not only lightweight but also excel at absorbing vibrations. When riding on asphalt, they absorb minor vibrations, making the ride much smoother on your hands.

This is an essential component for anyone who wants to ride comfortably for extended periods.

The wheels are Grumpy Select's original wheels.

They combine lightweight Growtac carbon rims with Industry Nine Solix hubs, known for their high engagement and smooth rotation.

This wheelset is a significant advantage for starting at traffic lights, climbing, and gravel riding.

The brakes utilize Growtac's Equal brakes.

As cable-actuated brakes, they are incredibly well-engineered, offering high braking power despite being lightweight.

Among mechanical brakes, these are a masterpiece we recommend trying first, and their wide range of color options is also a plus.

Thank you for commissioning such a fantastic custom build!

Now, about RITCHEY bikes, we'll soon have new test rides available.

RITCHEY P-29er 

A cross-country MTB that boasts overwhelming speed both uphill and on flat terrain. Perfect for city riding and cycling, this model is a must-try for anyone who wants to ride anywhere on an MTB and loves MTBs! Details about the test bike will follow.

RITCHEY ULTRA 

This is the Ultra MTB I ride. It's a model even more geared towards trails than the P-29er, perfect for mountain play. Although it's for trails, it's such a fun bike that you'll want to keep riding it, often turning into a long ride without realizing it...

This will also be available for test rides at the store.

And, the super-ultra long-ride bike, "RITCHEY MONTEBELLO," is also scheduled to arrive soon. The MONTEBELLO is the ultimate long-ride bike, designed not for 100 or 200 km, but for distances over 1000 km (which is hard to imagine!).

For those looking for a comfortable bike that makes you feel like you could "live" on it rather than just ride it.

More details on this will be coming soon, so stay tuned.

For inquiries regarding orders for various RITCHEY bikes, please contact us here.

RITCHEY bikes are sold as frame sets. If you're considering a purchase and wondering how it would be as a complete bike, or if you want to transfer parts from your current bike, please feel free to inquire.

RITCHEY Bicycle YouTube Videos